Privacy Policy

Last updated: July 27, 2026

Who We Are

My Baby Now (mybabynow.co.uk) is a UK pet care guide and review site. This privacy policy explains how we handle your personal data when you visit our website.

Data We Collect

Analytics: We use Google Analytics (GA4) to understand how visitors use our site. This collects anonymised data about pages visited, time spent, and referral sources. IP addresses are anonymised. No personally identifiable information is stored.

Cookies: We use cookies for analytics (Google Analytics). You can control cookie preferences via the cookie banner on your first visit, or change them at any time via the Cookie Settings link in the footer.

Cloudflare: We use Cloudflare for CDN and security, which processes basic connection data (IP address, browser type) for legitimate operational purposes.

How We Use Your Data

• To improve our content and user experience (analytics)
• To protect our site from malicious traffic (Cloudflare)

Your Rights

Under UK GDPR, you have the right to:

• Access personal data we hold about you
• Request deletion of your data
• Object to processing of your data
• Withdraw consent at any time (via Cookie Settings)

To exercise these rights, contact us at mybabynow.co.uk/pages/contact.

Third-Party Services

We use the following third-party services that process data:

• Google Analytics — anonymised traffic analysis
• Cloudflare — CDN, security, and performance
• Amazon Associates — affiliate link tracking

Data Retention

Google Analytics data is retained for 14 months. Cookie consent preferences are stored for 12 months from your last visit.

Contact

Questions about this policy? Visit our contact page.